Bag Balm: Too big for the barn

What is now a popular lip balm started as a chafing-cream for cow utters.

*This was the first campaign I ever made in college. It will always stay in my book for sentimental reasons and because it was the one and only time I ever art directed. Please clap.*

CW: Charlotte Lichtenheld     AD: Charlotte Lichtenheld

Body Copy: This cure-all has been there to soothe the pads of brave rescue dogs and will be there for you too.

Body Copy: This cure-all has been there to soothe the pads of brave rescue dogs and will be there for you too.

Body Copy: If this skin saver could survive traveling to the North Pole to defeat dry skin, it can survive your adventures too.

Body Copy: If this skin saver could survive traveling to the North Pole to defeat dry skin, it can survive your adventures too.

Body Copy: Vermont's original skin saver used to be the farmer's helping hand but now is yours.

Body Copy: Vermont's original skin saver used to be the farmer's helping hand but now is yours.

 
Body Copy: Used on rifles and wounds in WWII, this rescue balm served our country and proved itself worthy of serving you too.

Body Copy: Used on rifles and wounds in WWII, this rescue balm served our country and proved itself worthy of serving you too.